why video?
In today's fast-paced digital world, capturing attention is more challenging than ever. So, why should video be your go-to marketing tool? Let's dive into the compelling reasons, backed by the latest New Zealand statistics
VIDEO - THE ENGAGEMENT POWERHOUSE
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Think about it—when scrolling through your feed, what makes you pause? Chances are, it's a video. Videos are inherently more engaging than text or images alone, making them a crucial asset for any business looking to stand out.
KIWI'S LOVE VIDEO CONTENT
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With 96.2% of Kiwis online and 79.1% active on social media as of January 2025, the appetite for digital content is immense. This widespread internet usage presents a golden opportunity for businesses to connect with their audience through video.​SocialMedia.org.nz+1DataReportal – Global Digital Insights+1
BUILD TRUST & CREDIBILITY
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Trust is the foundation of any successful business relationship. Videos showcasing your team, values, and customer experiences can help build genuine connections with your audience. For example, testimonial videos featuring happy clients or behind-the-scenes looks at your process can make your business feel more relatable and trustworthy.
BOOST YOUR BRANDS VISIBILTIY​
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Incorporating video into your marketing strategy can significantly enhance your brand's visibility. Websites featuring video content are 53 times more likely to appear on the first page of Google search results. Additionally, embedding videos can increase the time visitors spend on your site by 88%, signaling to search engines that your content is valuable.​cawvideo.co.nz
DRIVE CONVERSIONS & SALES​
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Videos have a remarkable ability to influence purchasing decisions. A significant percentage of consumers turn to videos to learn more about a product or service, and many marketers report that video content provides a good return on investment. By clearly demonstrating the benefits and uses of your offerings, videos can effectively guide potential customers through the buying journey.​NZ Entrepreneur Magazine
STAY AHEAD WITH VIDEO MARKETING​
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As digital marketing evolves, video continues to dominate. Short-form videos, in particular, are gaining traction, capturing audiences' attention quickly and effectively. By embracing video marketing, you position your business at the forefront of current trends, ensuring you remain relevant and competitive.​thecollectiveagency.co.nz
CONCLUSION
Incorporating video into your marketing strategy isn't just a trend—it's a powerful way to engage, inform, and convert your audience. With New Zealanders' growing consumption of digital content, there's no better time to harness the power of video to elevate your brand. Ready to get started? Lights, camera, action
