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Natalie from MAD Studio wanted a video that captured the heart of her community. I filmed one of the girls sharing what being part of MAD means to her, paired with footage of the dancers warming up, practising, and performing. The result is a piece that highlights not only the talent, but also the energy, passion, and sense of belonging that makes MAD such a special place to train.
Adding captions to video can increase view time by 12%
~ Facebook Internal Data
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